Thinking in Services: New eyes and new perspectives

Encoding and Expressing Strategy through Design

Cover Art for 9789063694890, Thinking in Services: New eyes and new perspectives by Majid Iqbal
ISBN: 9789063694890
Publisher: BIS Publishers B.V.
Published: 27 July, 2018
Format: Paperback
Language: English
Links Hachette
Editions:
1 other edition of this product
Saving: Saving: $111.76 or 65%

Perhaps, as customers, or as service providers, we don't understand services as much as we think we do. Services are such integral parts of the daily of individuals and organizations that a day without paying for or providing them is inconceivable. They come in so many different "shapes and sizes," we have difficulty defining them. Many are so intangible, always and everywhere, we don't even realize they're there until they fail. The universe of services is expanding faster than ever creating new kinds of services, and along with it, new modes of failure exposing us to unexpected costs and risks. Even simple services are dynamic and complex in the way supply meets demand to fulfill a promise. Therefore, when services fail to meet expectations because their design is simplistic or superficial, we're even more disappointed. In his book "Designing Design," Kenya Hara suggests "To understand something is not to be able to define it or describe it. Instead, taking something that we think we already know and making it unknown thrills us afresh with its reality and deepens our understanding of it." This book is about having new eyes and new perspectives for exploring the universe of services, grasping their realities, and deepening our understanding of them; what services really are, what they could be, and why they even exist. Narrowing down on the true nature of services, broadens the possibilities for design. With simple drawings, symbols, and a few extraordinary words, this book introduces the basis of a design language for services. Anyone can learn this language, with a little bit of curiosity, imagination, and quiet time. You do not need a degree in economics, biology, or computer science.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Shop Preferences

Customize which shops to display. You can include the following shops by logging in to change your settings.

Booko is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

Historical Prices

Loading...
This graph is for informational purposes only. Occasionally pricing data is captured incorrectly, through bugs in Booko or the stores supplying data, which may distort the graph, providing undue hope that even lower prices sometimes appear.

Recently Updated