Buyology

Truth and Lies about Why We Buy

Cover Art for 9789573265429, Buyology by Martin Lindstrom
ISBN: 9789573265429
Publisher: Yuan Liu Chu Ban Gong Si
Published: 1 October, 2009
Format: Paperback
Language: Chinese
Editions:
13 other editions of this product

Chinese edition of Buyology: Truth and Lies About Why We Buy. Linstrom used well researched data on neuroscience marketing to give marketing professionals a eye-opening look at how consumers' irrational buying habit. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

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