Copywriting Sourcebook

Cover Art for 9789814312134, Copywriting Sourcebook by Andy Maslen
ISBN: 9789814312134
Publisher: Marshall Cavendish Edition
Published: 1 September, 2009
Format: eBook

It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in th

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