Bob Dotson is an Emmy award-winning correspondent for NBC News with more than thirty years of experience in the field of broadcast journalism. He is Special Correspondent for the NBC Today show. In this one-of-a-kind book, he shares tips & lessons he has learned that can help make your stories sharper, even under the tightest deadlines. "A treasure" "Bob Dotson is a master at this difficult craft of writing & producing television news stories. His book is a treasure for novice & pro alike."-Tom Brokaw, anchor, NBC Nightly news. "Learn from a master" "...In this age of rapid-fire events & 'get it on the air now' coverage, Bob's work stands out as artistic & mature, the perfect combination of information & intelligence. Read this book. Learn from a master." -from the foreword by Matt Lauer, co-host, NBC Today Show.