| ISBN: | 9781471111693 |
| Publisher: | Simon & Schuster Ltd |
| Published: | 14 March, 2013 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
7 other editions
of this product
|
What makes things popular? And what is it that makes online content go viral? If you thought advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious?
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