Likeable Social Media

How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, and More

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Cover Art for 9780071836326, Likeable Social Media by Dave Kerpen
ISBN: 9780071836326
Publisher: McGraw-Hill Professional
Published: 1 September, 2014
Format: Paperback
Language: English
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Editions:
4 other editions of this product

The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

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