Global Marketing and Advertising: Understanding Cultural Paradoxes
Understanding Cultural Paradoxes
Marieke De Mooij
| ISBN: | 9781412970419 |
| Publisher: | SAGE Publications, Inc |
| Published: | 28 July, 2009 |
| Format: | Paperback |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
16 other editions
of this product
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Global Marketing and Advertising: Understanding Cultural Paradoxes
Understanding Cultural Paradoxes
Marieke De Mooij
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
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