e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
Connecting Your Internet Strategy to Your Business Strategy
Michel Robert
ISBN: | 9780071371780 |
Publisher: | McGraw-Hill |
Published: | 13 December, 2000 |
Format: | Hardcover |
Editions: |
2 other editions
of this product
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e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
Connecting Your Internet Strategy to Your Business Strategy
Michel Robert
This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.
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