Examination of the way in which CEOs have been criticised, with particular reference to the collapses of Enron and HIH. Argues that the attempt to create great entrepreneurs of the new caste of CEOs by giving them shares is doomed to failure. Also examines the culture that produced the cult of the CEO. Includes correspondence about the previous essay in the series, 'Beautiful Lies', as well as contributor notes. Author's previous works include 'The Battle for BHP' and 'One of a Kind: The Story of Bankers Trust Australia 1969-1999'.