| ISBN: | 9780131457577 |
| Publisher: | Prentice Hall 2006-01-01 |
| Published: | 1 January, 2006 |
| Format: | Hardcover |
| Language: | English |
| Links | Australian Libraries (Trove) |
| Editions: |
63 other editions
of this product
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This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
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