Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation

11 1/2 Practices for Promoting, Managing, and Sustaining Innovation / Robert I. Sutton.

Cover Art for 9780743212120, Weird Ideas That Work: 11 1/2 Practices for Promoting, Managing, and Sustaining Innovation by Robert I. Sutton
ISBN: 9780743212120
Publisher: Free Press
Published: 30 September, 2007
Format: Hardcover
Language: English
Links Australian Libraries (Trove)
Editions:
8 other editions of this product

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.

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