Subliminal: How Your Unconscious Mind Rules Your Behavior

In Subliminal Leonard Mlodinow, bestselling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), examines how the unconscious mind shapes our experience of the world far more than we realize - whether it is in our relationships with family, friends and business associates, our preference in politicians, our investment choices or even how we remember our own pasts...