Logo Design Love: A Guide to Creating Iconic Brand Identities

David Airey, author of the Logo Design Love blog -- which gets over a million page views each month -- shows how to create timeless logos * *The book's look and feel is inspired by the successful Logo Design Love blog that has attracted a loyal and vocal fan base of over 250,000 monthly visitors. *Includes logo work by some of the world's most respected designers including the designer of the Harry Potter brand identity, Doug Bartow. *Visuals and real-world examples explain identity design and what makes logos iconic. In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients' including sketches and final results of his successful designs' but uses the work of many wellknown designers to explain why well-crafted brand identity systems are important, how to create iconic logos and brands, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: * *Why one logo is more effective than another. *How to create their own iconic designs *What sets some designers above the rest *Best practices for working with clients *25 practical design tips for creating logos that last