Business Research Methods
Christina Quinlan
In this complete introduction to research methods and methodologies for todaya s undergraduate business student, Christina Quinlan takes a unique a real-worlda approach, drawing on a full range of business examples. This modern and accessible text guides the student through each stage of their research project, from inception to presentation. Christinaa s empathic words bring this often challenging subject to life and make this text ideal reading for anyone engaged in business research projects and dissertations.
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