Chapter One

The world probably doesn’t need another book. And while this object you hold in your hands might look like one, it’s so much more. It’s an invitation. And it’s addressed to you. To inspire you to challenge everything, to remind you that you can turn ideas into reality and to present you the opportunity to be part of bold idea that could change the course of history. Chapter One is the story of three kids from Melbourne, Australia with zero experience in business who had an idea and the crazy belief that we all have the power to change stuff. It started with the World Water Crisis (and how to end it) but has developed into an award-winning consumer goods brand that empowers millions of people to fight poverty with every munch of muesli, sip of water or pump of hand wash. And that’s just the beginning. This is the story of epic proportions by Thankyou co-founder Daniel Flynn about Thankyou’s gut-wrenching decisions, wild mistakes and daring moves in business, marketing and social enterprise so far. You’ll laugh at their boldness, cry at their failings and be inspired by their determination. But more than that, you’ll understand that, no matter your walk of life, you too have the power to change stuff.