Integrated Marketing Communications with Student Resource Access 12 Months

William Chitty

IMC is a key area within the marketing discipline and this is the 4th edition of our IMC text. Dr Edwina Luck has been added to the author team for this edition. This edition has been amended to lessen the focus on advertising, increase discussion of interactive marketing, include profiles on the interviewees featured in the videos and increase the number of case studies.

Booko found 2 book editions

Product	Details	Price	New	Used
Integrated Marketing Communications with Student Resource Access 12 Months by William Chitty, Edwina Luck, Nigel Barker, Michael Valos, Terence Shimp, J Craig Andrews Unknown	Book (Book with Other Items) Sep, 2014 New: $45.00 Used: $24.25	New: $45.00 Used: $24.25	$45.00	$24.25
Integrated Marketing Communications with Student Resource Access 12 Months by William Chitty English	Book (Book with Other Items) Oct, 2017 New: Being refreshed... Used: Being refreshed...	New: Being refreshed... Used: Being refreshed...	Being refreshed...	Being refreshed...

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