Orchestrating Experiences: Collaborative Design for Complexity
Chris Risdon, Patrick Quattlebaum, Marc Rettig (foreword)
Customer experiences are increasingly complicated--with multiple channels, touchpoints, contexts, and moving parts--all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.
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