Search by title, author or ISBN

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

The playwright George Bernard Shaw once said "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." Highly unconventional capitalists and entrepreneurs who are solving some of the world's great economic, social, and environmental problems are, in the process, disrupting existing industries, value chains, and business models, and replacing them with fast-growing markets in all corners of the world. The Power of Unreasonable People argues that leaders and decision-makers can gain insight into the future of market opportunity from the mindset and strategies of this new type of entrepreneur. The book offers an on-the-ground look at social entrepreneurs by identifying a new breed of "unreasonable" entrepreneurs, explaining how their enterprises have been built, exploring the impact of their work on future market risks and opportunities, and finally highlighting lessons for tomorrow's leaders. Incumbents who recognize the value of investing in, partnering with, and learning from these entrepreneurial operations will be better positioned to adapt to the disruption and adopt new business practices. John Elkington is the Founder, Chief Entrepreneur, and Non-Executive Director of the international consultancy SustainAbility. Pamela Hartigan is Managing Director for the Schwab Foundation for Social Entrepreneurship.

Booko found 2 book editions of The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World by John Elkington

Details Published Format New Used
Cover Art for 9781422104064, The Power of Unreasonable People by John Elkington
The Power of Unreasonable People
United States Feb, 2008 Hardback Being refreshed... Being refreshed...
Cover Art for 9789862164679, The Power of Unreasonable People by John Elkington, Pamela Hartigan
The Power of Unreasonable People
Jan, 2010 Unknown Being refreshed... Being refreshed...

Booko collects this information from user contributions and sources on the internet - it is not a definitive list of editions. Search Booko for other editions of The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World.

Recently Updated