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Market Research in a Week (Teach Yourself)

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.Each of the seven chapters in Market Research In A Week covers a different aspect:- Sunday: Market research and project design- Monday: The research brief and research proposal- Tuesday: Qualitative market research- Wednesday: Quantitative market research- Thursday: Questionnaire and topic guide design- Friday: Research analysis- Saturday: Report writing and presentation skills

Booko found 3 book editions of Market Research in a Week (Teach Yourself) by Polly Bird

Details Published Format New Used
Market Research In A Week: Market Research In Seven Simple Steps by Judy Bartkowiak, ISBN: 9781473608023
Market Research In A Week: Market Research In Seven Simple Steps
Apr, 2012 Paperback Being refreshed... Being refreshed...
Market Research In A Week by Judy Bartkowiak, ISBN: 9781444159646
Market Research In A Week
United Kingdom Apr, 2012 Paperback Being refreshed... Being refreshed...
Market Research In A Week: Market Research In Seven Simple Steps by Judy Bartkowiak, ISBN: 9781444159660
Market Research In A Week: Market Research In Seven Simple Steps
Jun, 2012 eBook Being refreshed... Being refreshed...

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