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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Booko found 4 book editions of The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

Details Published Format New Used
Der Mom Test: Wie Sie Kunden richtig interviewen und herausfinden, ob Ihre Geschäftsidee gut ist - auch wenn Sie dabei jeder anlügt. by Rob Fitzpatrick, ISBN: 9781533697257
Der Mom Test: Wie Sie Kunden richtig interviewen und herausfinden, ob Ihre Geschäftsidee gut ist - auch wenn Sie dabei jeder anlügt.
Jun, 2016 Paperback $20.58 $23.10
Hur Prata Med Kunder För Att Ta Reda På Om Din Affärsidé Håller, När Alla Ljuger För Dig? by Rob Fitzpatrick, ISBN: 9781796422405
Hur Prata Med Kunder För Att Ta Reda På Om Din Affärsidé Håller, När Alla Ljuger För Dig?
Nov, 2018 Paperback $29.51 $33.10
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick, ISBN: 9781492180746
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Sep, 2013 Paperback Click to Check Click to Check
Le Mom Test: Comment parler avec les clients et apprendre si votre idée d'entreprise est bonne, quand tout le monde vous ment by Rob Fitzpatrick, ISBN: 9781724903860
Le Mom Test: Comment parler avec les clients et apprendre si votre idée d'entreprise est bonne, quand tout le monde vous ment
Nov, 2018 Paperback $33.98 Click to Check

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