Content Strategy for the Web, 2nd Edition

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Cover Art for 9780132883221, Content Strategy for the Web, 2nd Edition by Kristina Halvorson, Melissa Rach
ISBN: 9780132883221
Publisher: New Riders Publishing
Published: 19 February, 2012
Format: eBook - PDF
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5 other editions of this product

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strate


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