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Purple Cow

Transform Your Business by Being Remarkable

Cover Art for 9780141016405, Purple Cow by Seth Godin
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ISBN: 9780141016405
Publisher: Penguin
Published: 27 January, 2005
Format: Paperback
Language: English
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Editions: 14 other editions of this product
Saving: Saving: $22.22 or 56%

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Purple Cow

Transform Your Business by Being Remarkable

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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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