Purple Cow
Transform Your Business by Being Remarkable
Seth Godin
ISBN: | 9780141016405 |
Publisher: | Penguin |
Published: | 27 January, 2005 |
Format: | Paperback |
Language: | English |
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Saving: | Saving: $28.22 or 62% |
Purple Cow
Transform Your Business by Being Remarkable
Seth Godin
This is a book about what it takes to create and sell something remarkable. It is a manifesto for marketers who want to make a big difference to their company by helping create products and services that are worth marketing in the first place.
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