Newsletters Now: From Classic to New Wave

Large corporations, small businesses, hospitals, museums, art groups, and charities all have one thing in common - the need to communicate information to clients, stockholders, employees, patrons, and members. The newsletter is the most efficient, and often the most economical, means of formal print communications. In order to be effective, however, a newsletter must catch the attention of a visually inundated audience. Newsletters Now: From Classic to New Wave features over 200 superbly designed and smartly produced newsletters which stand out from the mass of printed material. None of them are cookie-cutter designs, but rather each is a unique way of presenting otherwise routine material. Today, newsletters are just about as common as business cards, but never before has a book been devoted to examining the various forms, designs, and concepts behind the thousands that are annually produced. Newsletters Now offers the businessperson, organization director, and graphic designer a wide variety of newsletter possibilities to choose from. Steven Heller is a senior art director of The New York Times and art director of the New Times Book Review. He is also the editor of the AIGA Journal of Graphic Design, and contributing editor to Print and I.D. magazines. Elinor Pettit is president of her own graphic consultancy, and a professor of graduate communications design at Pratt Institute.